Marketing Tips for Commercial Real Estate

Make haste, slowly. You’ve just landed a commercial real estate account and you need to build a strong marketing campaign for it. Now is the time to “slowly hasten” to build that campaign. Take enough time to make it a quality campaign.

There are several key elements that should always/usually be included in a good commercial real estate marketing campaign. Some of those elements can be set up fairly quickly while others will take a bit of time and careful thought before implementation.

Building the marketing package

The hard copy package you assemble for marketing a commercial property should be designed to be easily converted into a PDF format for easier internet distribution from your email or a website download.

Some of the important elements are:

Quality cover page – the cover should have a quality photo of the property or an aerial shot, and a few major deal points like the address, price, and cap rate. The cover should promote the property, not you.

The story – behind every building and sale is a story. Tell that story and show investors why they should be interested in that property.

NOTE: The hook in the story should be why the property is a desirable investment. Does it have a high tenancy and reliable income? Is it in a prime location?

Property highlights – use bullet points to highlight major aspects of the property; provide the details in later pages.

Aerials and maps – download or purchase quality aerial photos that give the viewer a wider perspective of the property and its surrounding environment.

NOTE: Don’t make the package so photo heavy that the PDF will be slow to download.

Mixed media

With time and experience you will learn which media channels work best for marketing your commercial properties. In addition to hard copy, display signage, direct mail, and press releases, make as full use of Internet and social media as possible.

Web listing – a web listing is the fastest way distribute details of your property. The listing should be balanced between providing too much and too little information: just enough to pique interest, yet leave viewers asking for more information.

Easy-to-find filtering- your website should allow for attribute-based filter searching so that investors can quickly access key points of the deal.

Analytics – website analytics allow you to track the number of site viewers.

Registration – design the site to required registration to access details beyond the basics. (This separates the casual visitors from likely investors and helps you build your internal marketing database.)

Email – use email blasts to market your listings to your database of principal investors and other brokers.

Social media – utilize all social media including Facebook, Twitter, YouTube, and blogging. Create a template of information that will be common to each media but customizable to individual format requirements and viewership.

Contact

Although you need to get your new marketing campaign quickly underway, make haste, slowly. Your well planned and executed campaign will be awesome!

Lease Office Space for Your Business in Wheaton

With a location 25 miles west of Chicago, Wheaton is the perfect place to lease an office space for your company. Suburban locale, large client possibilities and other wonderful businesses surrounding you will only work to boost your consumer number. Wheaton, which is located in DuPage County, has a population of approximately 53,000 and is the county seat.

Benefits to Leasing Office Space in Wheaton

There are many reasons for business owners to lease an office in Wheaton. First, the location is ideal. As a suburb of Chicago and a pretty large city all on its own, business owners will reap the benefits of city aspects in the suburbs. This means that amenities, activities and availability of consumers are all at one’s door in Wheaton. Dining and shopping is prevalent and stores and restaurants such as Serenade, Gap, Ann Taylor, Ivy Restaurant, Suzette’s Creperie and others will provide you with the food, products and service options you and your employees can certainly utilize.

Business owners who lease a commercial office in Wheaton will also appreciate that it is easy to reach from many different parts of the area. Whether you and your employees are coming from Chicago or heading to Wheaton from other surrounding areas, it is an easy place to reach. Major roadways include Route 38 and Route 56. There are also two Metra stops in Wheaton which adds to the list of transportation possibilities.

Local events also bring individuals to Wheaton, which will increase your client base potential. Throughout the year, Wheaton is the place for food festivals, holiday events and more. Some of the events which Wheaton is famous for include the DuPage County Fair, Wheaton Wine and Arts Festival, Downtown Trick or Treat and much more.

Another reason to lease commercial office space in Wheaton relates to the availability of office leases throughout this city. There are plenty of lease options to choose from in Wheaton. You can obtain a single floor space of an office building, a small, individual office and even a large corporate commercial space for large companies and corporations. It’s nice to have options when it comes to leasing an office and Wheaton supplies these options for you.

The setups of the office are wide and varied as well. You can obtain a shared office space or have a commercial office which services your company and your company alone. Many of the office leases will include parking, which makes it easy for the boss, the employees and the clients to get to your office and find a place to park.

Use a Tenant Advisor to Help You Locate Wheaton Office Space

Due to the large geographical area of Wheaton and the vast amounts of leasing options available, the best bet is to use a tenant advisor to help you find the perfect office space lease in Wheaton. Wheaton commercial office space leasing is much easier when you have a knowledgeable professional in the field to help you with the process.

Leasing commercial office space in Wheaton is sure to yield positive results for businesses large and small.