Have You Ever Thought To Yourself Why You Or The People You Know Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
There have been many studies conducted to find out the answer to this mind-boggling mystery. One study is that of a French philosopher named Pierre Bourdieu that indicated Luxus-Marken as a part of our social conditioning. By choosing to purchase Luxus-Marken, we are able to communicate to everyone we know that we have a different class or distinction from them. For more information about it go here!
They possess meanings to each of us. This is due to the belief that every purchase made has a symbolic meaning for each person. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Most people believe that the more expensive the item is the more it will last longer. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. For example, you may opt to purchase a bag sold cheaply than from a luxury brand but you will be more ensured that the bag from the luxury brand is more durable.
Luxury brands have more unique designs. Fashions conscious individuals greatly benefit from them. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
Another study from researchers Hudders and Pandelaere showed that women tend to purchase luxury brands to boost their self-esteem and status. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. Click here for more details about it.
Purchasing luxury brands are rewards to ourselves. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Majority of us are able to do this because luxury brands are made more accessible on the internet. You just have to own the right amount of money to enjoy it.
Luxury brands are authentic. An example of this is a lipstick from a well-known company. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands may not provide you with this assurance.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. Based from a survey, most Germans and Italians tend to purchase luxury brands in order to place emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.
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